[Download] "How to Rejuvenate Your Brand; Changing a Brand Promise Involves a Lot More Than Altering Your Advertising" by Gallup Management Journal " Book PDF Kindle ePub Free

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eBook details

• Title: How to Rejuvenate Your Brand; Changing a Brand Promise Involves a Lot More Than Altering Your Advertising
• Author : Gallup Management Journal
• Release Date : January 11, 2008
• Genre: Business & Personal Finance,Books,
• Pages : * pages
• Size : 58 KB

Description

Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: Changing your brand promise involves a lot more than altering your advertising. That's because whether you're selling casual dining, SUVs, or daily newspapers, the promise isn't the only thing that matters -- the delivery counts too.

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